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STEPS TO LICENSING A MUSICAL
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for a printable PDF version of
MTI’S
INTRODUCTION TO LICENSING (2.5 meg) If you would like multiple
copies of this document to distribute in classes or to cast and crew
members, please email
Marketing@MTIShows.com with your contact information and
the number of copies you would like. |
Why MTI?
After creating a show, theatre writers copyright their work, protecting their
ownership and enabling only them or their representatives (in this case, MTI) to
decide who may perform the show, where it may be performed and what license fees
will be required. On the authors' behalf, MTI grants a license to produce the
show and collects a fee, known as a "royalty," for all performances. Built into
every license is specific language that governs how the copyrighted work may be
presented. Our responsibilities include enforcing copyright law as it pertains
to live stage performances (prohibiting changes to the script or score,
monitoring unlicensed productions, etc.), as well as protecting certain
productions from competition in geographical markets (which is why performance
rights to a certain show may be unavailable or restricted to your group).
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STEP ONE: Choosing A Show If you don't know what show you want to present, MTI can provide you with
perusal copies of the libretto/vocal book (of up to three titles) that you may
read for three weeks for a nominal shipping and handling fee. You can order perusals by mail, fax or
email. You may also
order perusals via our website.
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STEP TWO: Applying for a Performance License Application for performance must be made in writing before fees can be quoted
and a license issued. You may fax or mail either a completed MTI License
Application Form (located at the back of the MTI catalogue) or a request on your
organization's letterhead that includes the same information as is found on the
license application. You may use photocopies of the application, or request
duplicates from MTI by phone, mail, fax or email. You
may also apply via our website.
How long will it take MTI to process my application?
Assuming it is filled out correctly, the processing time for an application
can vary from two days to two weeks, depending on the show you picked and
certain geographical restrictions. Always obtain written confirmation of
availability from MTI before planning a production or announcing a season.
Remember: to get the process started more quickly, apply for your license
online.
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STEP THREE: Paying the necessary licensing fees Once you receive a license, fill it out, sign and return it to MTI with your
fees and security deposit. Remember, an MTI performance license offer is only
valid for six weeks from the date of issue. To secure the rights outlined in the
license, you should return the license, signed and with payment, within the six
weeks. If it is not returned as outlined above, show availability and the fees
quoted may be withdrawn. If you decide to change the dates or other details of
your production, you should notify MTI in writing immediately, since changes can
affect the availability and conditions of a license. Is there always a Royalty
fee?
Any presentation of a musical from MTI that takes place in front of an
assembly of people (no matter how few) is considered royalty-bearing under the
law, whether or not admission is charged. This can include "invited" dress
rehearsals, or contest excerpts. A valid performance license is required for all
of these performances. If you have any questions whether or not a performance
may require a royalty, please ask your MTI licensing representative. The
importance of obtaining a license for all royalty-bearing performances cannot be
stressed too strongly, as the penalties for violating Federal Copyright Law are
severe indeed.
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STEP FOUR: MTI sends you materials The materials rented by Music Theatre International are the materials that
have been provided by the author(s) of the work and are the ONLY authorized
materials for rehearsals or performances. We send you EVERYTHING you need to
rehearse and perform the show: librettos (scripts), vocal books, piano-conductor
scores, and orchestra parts - no other materials are required.
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STEP FIVE: Rehearsals Rehearsing a show should be a lot of fun, even though there's a lot of hard
work involved. MTI has created several Theatrical Resources, designed to
alleviate some of the most frequent hurdles encountered during the rehearsal
process, including finding/scheduling a rehearsal pianist, transposing music
into appropriate keys, webbing themes from the show throughout the curriculum
and finding easy solutions for scenic challenges. An overview of all of MTI's
Theatrical Resources are included in this site. During
rehearsals, you might find that some changes are required to make the show work
in your theatre. Whenever you feel the need to make a change, it is important
that you contact MTI and make sure that you can get permission to make the
change. When you are granted a performance license, by law the show you license
must be performed "as is." You should not make any changes unless you have
obtained prior written permission from us to do so. Otherwise, any changes
violate the authors' rights under federal copyright law. Contact us - it's
always safest to ask.
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STEP SIX: Getting An Audience There are two major ways to get an audience: Print Campaigns or Media
Campaigns. MTI is here to help you with both. A Print Campaign may consist of
posters, flyers and newspaper advertisements. Here is where a show logo plays an
important part. It is the recognizable image that lets your potential audience
know about your show. Some theatres have in-house designers who create new
artwork for each show. Many groups, however, don't have access to graphic
artists or prefer to use a more recognizable logo to promote their show. For
these groups, MTI has obtained the right to license certain original logos for
use in conjunction with your production. If you are planning a Media campaign,
which might include purchased or donated TV time, in-school cable or a closed
circuit TV in your lobby, MTI can help. See the
Theatrical Resources section for more details on both MTI
Logo Packs
and TV Spots.
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LAST STEP: Have a GREAT Production
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MTI is proud of the shows in our catalogue and the Musical Theatre heritage
they represent. We LOVE hearing about your successes (and any problems you may
have encountered) in presenting an MTI musical. We ENJOY getting pictures,
posters and programs from your productions. We THRIVE on your feedback.
If you have any questions, comments or products you'd like to see developed,
drop us a line - we're here to help you. Or stop by our exhibit at one of the
more than two dozen Theatre and Music Conferences MTI attends each year and talk
to us in person. Our best ideas have come from our customers.
Have a GREAT production!
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